Brand Spotlight: Resistol Hats
For sheer brand recognition strictly among enthusiasts of cowboy hats and all things western, there is perhaps none more recognizable then the Resistol Hats company. Beginning in the early 1920’s, Resistol Hats was founded by an investment in to a hat-maker named Harry Rolnick, with one mission: creating quality hats that could resist-all weather. Resistol Hats were originally manufactured in Dallas, TX. Hats initially were strictly sold in Oklahoma and Texas, until demand exceeded the capacity of their originally facility, and they moved to Garland, TX, home to another hat manufacturer by the name of the Stetson Hat Company.
From start to finish, the homegrown hat making process for Resistol Hats
Resistol’s move to Garland provided the company the opportunity to keep in Texas all 200+ processes that go in to the making of a Resistol hat. They are currently one of the only hat companies in the United States to outsource virtually none of the work that goes in to its products, ensuring an extremely high bar of quality control.
To this day, Resistol hats are still made by hand in the USA in their Garland, TX facility. The fur and wool are blended in house, hat bodies are crafted, trim pieces are carefully sewn on, leather bits are cut and fitted, and each hat goes through several rounds of quality assurance before being OK’d to be sent out for delivery.
Beyond making quality hats, Resistol is involved in all aspects of western and cowboy life, sponsoring bull riders for Professional Bull Riding. It’s no wonder that celebrities from Ronald Reagan to John Wayne chose Resistol as their hat of choice.
Ronald Reagan seen in a similarly styled Resistol NRA Shooter B Wool Felt
John Wayne seen in a similarly styled Resistol John Wayne Peacemaker